According to Bryke, although the tv figures weren't that great, the online figures were, in his words, "insane", which is what's lead to the change to an all online format. Though even he admits that it wasn't handled as smoothly as it could have been.
Maybe if it proves that it can do well, maybe they'll start following the House of Cards remake and Orange is the New Black's example and start making stuff purely for the internet? Like legit good stuff, rather than just the cheaper stuff.
I think that he was trying to stall them, hence why he seemed to be taking his sweet time every time they suggested something.
I have to say, on a vaguely related subject, I'm liking Mako now that he's starting to use his detective skills to help out rather than being constantly irritated. Gives him a bit more personality than he had previously.
No idea what's going on with Bolin though. I like his relationship with Opal, but his behaviour seems to be wondering away from being merely very sheltered to being... kind of stupid. Like his suggestion that the guy might be invisible... I know it was a joke, but what.